The RTM ID Guide includes specific standards for the use of visual elements in order to maintain identity consistency. Therefore, following our guidelines will ensure you a coherent image that reflects our values and mission when used in marketing materials and others.
Logo colors available
The RTM logo can be displayed using one of the following options
The logo is in the primary colors
The basic and preferred choice, and is used on white backgrounds.
Logo as a watermark
It is used as a watermark on white or light colored backgrounds.
The logo is in black
It is not the basic option but can be used on white backgrounds only.
The logo is in white
It is used on black and dark backgrounds, as well as on the basic colors of the identity and similar ones.
sized and area
The RTM logo should be clear enough to be legible and have a good comfortable eye area away from tangling with different shapes.
The minimum size of the logo in printing applications.
The minimum size for using the logo in screens.
The logo must have a free space and the latter must be at least equal to the size of the logo icon.
What should not To do
There are some notes that should be respected and taken into account when using the logo.
Colors other than ID colors should not be used.
The shadow effect should not be used on the logo.
The logo size ratio should not be changed.
No curvature or tilt should be applied to the logo.
Do not change the shape or orientation of the logo icon.
The color gradient should not be used in the logo.
You should not change the distance between the icon and the name.
You should not change the font or thickness of the name.
remarks task
• Do not make false or misleading claims about our products or services. • Do not use our trademark in a way that suggests endorsement or partnership without prior consent. • Do not use our trademark in a way that can be interpreted as harmful or offensive to any group or individual. • Do not use our trademark in a way that violates any laws or regulations. • Do not change or manipulate our brand assets without prior consent.
